temi lasade-anderson

Marketer, creative communications and community strategist.

About

Hi. I'm Temi.

I'm the founder of Lasade Studios, a marketer, communications strategist, quasi-writer, feminist and immigrant. I have spent eight years honing my craft in digital marketing, strategy and communications. During this time, I’ve been lucky to work with software companies, startups and advertising agencies in Europe, the US and APAC.

I've held roles at Mozilla, Essence, and The White Agency. Previous clients include Google, eBay, and Calvin Klein amongst others. You can find out more about my past work, roles, and responsibilities on LinkedIn.

I'm a huge remote work and solo-travel advocate. Since switching to remote orgs in 2015, I've worked with people in multiple timezones and lead teams composed of both co-located and 100% remote members.

I've lived and worked on four continents; some of my solo travels include hiking to Everest Base Camp and Mt Agung, an active volcano in Indonesia. My passion for fitness and weightlifting lead me to gain my ACSM Level 3 REPs Personal Trainer qualification.

In my free time, I can be found either working out, at the airport, online or thinking about what to eat next — I'm a foodie!

Work

Career wise, I'd be known as a T-shaped marketer. I enjoy developing strategy where brand, growth and product challenges meet. I'm fascinated about the web and its impact on society, and I love supporting tech orgs doing good.

Areas I'm interested in

I'm particularly keen to work with the following types of businesses, brands or products:

Non-profit organisations working in the area of ethical technology/data, or online privacy & security Organisations working to improve online access and power to underrepresented minorities Online communities for women with a focus on personal/professional development, mental health, and fitness Web products or apps that provide real-life impact and utility to users.


Some words I've written


A selection of marketing, communications strategy and campaign work

Creative concept; brand + creative direction; set design: Adblock Plus consumer-facing holiday photoshoot for a lighthearted comical campaign highlighting the consequences of retargeted ads online.

Content creation: In tandem with Dosed, a video production agency, I devised the concept and narrative for the annual Mozilla Festival trailer.

Video production: A short explanatory video I wrote for Mozilla, highlighting Mozilla's petition and calling tool to save Net Neutrality in the United States.

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Marketing; campaign strategy: An consumer advocacy campaign for Mozilla. In November 2017 we launched a holiday buyers guide on IoT products' digital safety, security, and privacy, aimed at educating online shoppers.

Copywriting; product marketing: Value proposition development and product positioning for a B2B beta product. Site was a receipient of the Merit — Commendable Site from Awwwards 2017.

Digital strategy: U By Kotex Australia launched a new category-defining item: sanitary products designed to wear during sport and exercise. My digital strategy needed to drive mass awareness and engage the target audience. Using a hashtag competition to reach the intended market, the campaign increased social traffic to site 4x and reached 1M people.

Contact

Currently, I'm available for consulting projects or contracts. I'm always excited to hear about interesting work. I live in Berlin, but strictly prefer remote work.

To get in touch about an opportunity, you can reach me on Twitter @temilasade.
Of course, you can also send me an email at temi [at] thisdomain [dot] com.